10 B2B Companies That Show What a Killer Blog Looks Like

Blogs are an extremely valuable marketing tool for companies, even though not all companies have caught on to this fact. Blogs can educate potential customers, build trust, and even bring in new leads. Unfortunately, many corporate blogs can be very banal and lack any real value other than serving a company’s own needs. However, when a B2B company dedicates the proper amount of time and resources, focuses on its community, and builds engaging content, it can result in a terrific asset for the company.

By regularly browsing some of the best blogs out there, you can get great ideas for your own posts. These ten B2B companies have a killer blog that will not only entertain you, but inspire you.

Kissmetrics

With the tagline, “Google Analytics tells what’s going on, we tell you who it’s from,”Kissmetrics is a great analytics tool because it helps marketers better understand their individual website visitors and how they can better leverage that information for marketing purposes. It’s essentially a blog dedicated to helping marketers better understand their craft. It offers solid insights and tutorials on specific marketing tactics. A go-to resource.

Pros: I love the tests that these guys do. Content is superior to most, but the tests that they conduct are real and really help.

Hubspot

Hubspot is suite of marketing software products. They help businesses of all sizes with creating and optimizing their marketing funnels. From blogging, SEO, landing pages, analytics, and more, this is an all-in-one tool for marketers. Similar to Kissmetrics, the Hubspot team has used content marketing to its advantage and it has fueled their growth. Hubspot’s blog is the cornerstone of its content production with a focus on helping marketers. If you do a search for any online marketing tactic/tip in Google, you’re most likely see a Hubspot article as one of the top results.

Pros: One of the best blogs out there. Information is always amazing, period.

Contently

Its specialty in content marketing has resulted in rapid growth for Contently in recent years. With its blog, The Content Strategist, this company provides tips to help content marketers improve. Posts are divided into categories, allowing readers to easily locate content specific to social media, B2C, B2B, finance, retail, and more. Contently also does multi-part reports like its five-part guide titled The Ultimate Content Strategist Playbook.

Pros: Design is just beautiful. It's a very simple design that displays everything perfect.

Jixee

If you take a look at the company blogs of many developer-focused tools, you’ll often find only a small number of actual blog posts, with many of them either uninspired or merely product updates. Jixee has bucked this trend and centered its blog around adding value for development teams.

Pros: They make their posts, photos and information cleverly for their end user. They do an amazing job of putting together great content that the everyday human can understand with tidbits of information for a higher level user.

Unbounce

Unbounce is devoted to helping marketers gain more control over user behavior around their landing pages. By helping brands create pages that convert, the site helps those brands succeed. The company shows its commitment to helping marketers through its blog, which provides tips and techniques to increase conversions through email, social media, great landing pages, and more.

Pros: Their average blog has very in-depth blog posts on a variety of conversion topics that relate to businesses. They also have amazing visuals.

Optimizely

Through its intensive analytics, Optimizely gives marketers the information they need to make better-informed decisions. Its blog is designed for those who are analytically minded, as well as those who simply want to know more about the field of marketing analytics.

Pros: Lots of guides and in-depth experiments in which businesses should be learning what it takes to be on-top.

Zuora

Zuora is a big, venture-backed business, but you might not have heard of it. The company helps businesses with recurring revenue models. Its software helps manage the entire customer subscription lifecycle across billing, commerce, and finance. Customers include Box.com, Zendesk, and Dell. Through its blog, the company gives insight on technology in the enterprise realm.

Pros: Custom photos for each post that really look good and make the title stand out.

Freshbooks

As a top billing tool for small businesses, FreshBooks has made a name for itself by being customer friendly and easy to use. The software company’s blog addresses the unique needs of the freelancers and small business owners who use its product.

Pros: All colors and photos match their whole site. They are the only site that I've seen that does this well. I've also been a user of their product for 4 years now. They have amazing articles.

Baremetrics

Baremetrics is designed to provide advanced analytics for Stripe interactions. Through the platform, businesses can keep track of monthly revenue, credit card declines, monthly churn, and more. The Baremetrics blog is geared toward helping businesses improve customer retention and increase earnings.

Pros: These guys bring a human element to the blogging experience. they bring up real world experiences that help you relate a lot to the business.

Adknowledge

Digital marketing company Adknowledge helps companies improve ROI on their digital spend each month. Its blog helps its self-described “demanding clients” improve their marketing efforts, whether through social media, mobile interaction, or video.

Pros: Custom look and feel to graphics that make user really want to read information. Posts are "really good" but the way they show them off is superior.

While all 10 of these sites may not appeal to your unique interests, you’re likely to find a few that ignite your curiosity. Even those that aren’t in your preferred subject area may provide inspiration as you create unique content that makes your own blog stand out.