Google Ad Grants

Share your story to boost your nonprofit funding with supporters around the world.

Share your story to boost your nonprofit funding with supporters around the world.

Receive in-kind advertising for your nonprofit through Google Search and increase awareness worldwide.

Raise awareness through nonprofit advertising.

Run text ads on Google Search results with $10,000 USD of in-kind advertising every month. Reach new advocates for your cause while saving resources for what matters most.

Grow your nonprofit funding network.

Track online donations, newsletter signups, and volunteer registrations to stay aware of those who drive your organization forward.

How to get started:
1
Sign up for Google for Nonprofits.
2
Find out what you’ll need to enroll.

Once approved as a nonprofit, you can sign up for Ad Grants. Learn more about the product here, then make sure you have this info before enrolling:

A correctly configured AdWords account

You will need to create a new Adwords account configured correctly to receive Google Ad Grants. See the Ad Grants Account Creation Guides on the Ad Grants enrollment page for specific instructions on how to set up your account.

Your AdWords Customer ID

See the Ad Grants Account Creation Guides on the Ad Grants enrollment page for specific instructions on where to find your AdWords Customer ID.

learn more

Tutorials

Join the Google Ad Grants Community!

Making it easier for individuals to connect in a single forum with a board specifically dedicated to Ad Grants for nonprofits.

Type

Forum

Source

Google Ad Grants Online Community


Setting up your Ad Grants Account

To receive in-kind advertising through Google Ad Grants, you have to create an account. Please set up your Ad Grants account by carefully following this step-by-step guide.

Type

Guide

Source

Ad Grants Help Center


Unlocking Your Nonprofit's Data Insights: Linking Ad Grants and Google Analytics

Learn how to link your Google Analytics account to your Google Ad Grants account to see your data. In doing so, you’ll unlock additional insights into your Ad Grants performance.

Type

Blog

Source

Google for Nonprofits, The Keyword


Have a question about your AdWords account? If you’ve already enrolled, you can find answers and support in the Ad Grants Help Center.

Featured Stories
View More