I bought my original Hatch alarm nearly two years ago. I loved how the alarm "magically" woke me up at the perfect time during my sleep cycle. I was more energized and stopped a lifetime habit of snoozing my alarm.
It was perfect until 13 months later when the sound stopped working. After the sound malfunctioned, I decided to replace Hatch with another, less expensive, light alarm. It seemed similar, but it never produced the same effect. After 7 months trying the other brand, I decided to return to Hatch. First, I decided to use the light on the original alarm and back it up with volume from my phone. But, Hatch detected the volume problem through my app connection. Unsolicited, Hatch offered to replace my original alarm at no cost.
The new alarm is even better than the amazing first alarm. The clock display only shows when tapped to help block all light in the bedroom. I wake up refreshed at the correct time every single morning. Hatch is the only technology to help me establish a successful morning routine. I tell all my friends and family about this alarm. If you want to be a morning person, but find yourself hitting snooze, you have to get this alarm.

The bedtime routines are great. Excellent sounds to choose from, no concerns there.
I dont like the morning options. I wish there was a way for us to connect to bluetooth and play our own music in the morning. Or have more sound options that dont include words. The instrumental songs arent really boppy enough to actually get you up and moving.
The app itself is a little frustrating to use. I dont like how if you have a routine in progress, and you make an update, it stops the routine you were in.
I wish you could favorite what sounds you like.
I wish you could set up certain routines for certain days, rather than either having the same routine every day/night or updating it in the app each time you want something different. Like, we have alarm options for different mornings/times of the week, can the same thing apply to routines?
The morning sounds: i wish you could select exactly which song you wanted from an "album" rather than having it be random when it comes on
All in all, i like my hatch enough to keep it around and hope that additional features will become available in future considering we have to pay $5 a month for premium sounds (that I dont even like, so I cancelled it lol)

It feels like I have the first generation of a new technology as there are a few glitches with the app and performance. It seems like there are a lot of enhancements which could be easily made and that just aren't available. For example: I can schedule and customize multiple morning alarms, but I can't schedule various routines or night time alarms. Also, one of the reasons I purchased Hatch was because of the rave reviews of their customer service. I contacted them and they still haven't gotten back to me over a week later. I contacted customer service because my night time routines and night time alarm was not playing how I'd set it to and I didn't know how to fix it. I still haven't heard back. It's always a roll of the dice as to what the Hatch alarm will play for you. Lastly, their meditations and voice recordings are very good; however, some of them will discuss things that are irrelevant such as talking about Thanksgiving plans in January. I also noticed that some of the routines will be repeats and I was listening to the same meditation or breath work or whatever for a week straight which was boring. At the end of the day though, it is exceptionally better than waking up to my phone alarm and I feel better with it, too.

Overall, this is a powerful sleep/waking support technology that is helping me build consistency. I love the many components and the way I can schedule multi-sensory cues for both the end and the beginning of my days. With that said, there are some elements that I wish were different or more customizable: the light is too bright and the Hatch doesn't seem to meaningfully become less bright enough despite my attempted adjustments using the app. I can't put a time limit on the unwind cue, so I have to manually move to the unwind portion of my regimen. Not a big deal, but the less I have to do, the better. By contrast the need to manually move from the sunrise alarm to my morning moment IS good. Finally, the sounds available are just okay. Several other apps allow you to layer sound elements to create custom sounds, for example. There's a birdsong option that ends up sounding unnatural because of its rhythm and repetition, which is unfortunate considering the power it could have. It would be nice to have more options in the "soothing music you'd hear at acupuncture" range. The Aura app has good examples (though, as an app, it's overwhelming).